Seriously, everyone needs a shot of Bailey's (or if you're like me, Amaretto) in their coffee. First off, Slashdot is (part of) a business - they're here to make money. They're showing you a new offering they have in case you are interested. Accept it, move on. Secondly, NOBODY is forcing you to read SlashBI. If it's not a story which interests you, DON'T READ IT.